How Does Networking Help My Business?

How Does Networking Help My Business?

Whether you are a start-up or an established company, networking can increase your visibility, learn about new sales methods and boost your bottom line. It’s a great way to build relationships and learn from others. In this article, we’ll look at some of the most important benefits of networking. How does networking help my business?

Building Relationships

Building relationships with customers is a crucial aspect of your business strategy. It will help you gain and retain customers by delivering a great experience and it will also help you avoid customer turnover. A good customer relationship requires time and effort. Studies have shown that seventy-nine percent of customers want to know that a company cares about them. By keeping customers happy, you’ll increase the likelihood that they’ll recommend your brand to others.

One way to build relationships with customers is to regularly ask them for feedback. It’s a vital part of customer satisfaction and will show your customers and employees that you value their opinions. By asking them for their feedback, you’ll also know what needs to be improved in your business. It will show your customers and potential partners that you are committed to improving your business.

Building relationships is especially important for leaders, as it helps them connect with their team members and delegate work to others accordingly. Even people who aren’t in a leadership position can benefit from building relationships with co-workers and competitors, as well as by forming partnerships with them. By making relationships with people in your industry and other industries, you’ll be able to expand your business and gain a competitive advantage.

Keeping relationships is not only important when you’re working in a fast-paced environment, but it’s also important when it comes to solving problems and reaching goals. Building relationships means making sure that you service your customers and partners well and provide exceptional experiences. By doing so, your contacts will be more inclined to reciprocate the favor. You can also ensure that you respond quickly to any issues your contacts may raise. By attending networking events, it will better your public speaking and one-on-one speaking skills.

Getting Referrals

Getting referrals from networking for your business is a valuable business development tool. The most effective method is to ask your existing clients and networking connections for referrals. This approach can be especially useful if you know that the person that is referring you is one of your ideal clients or their clients are in your target market. It’s also a great idea to let your current clients know that you’re looking for new clients and that you appreciate their referrals. Be sure to reciprocate with others and give referrals to them as well.

The best way to get referrals is to offer excellent service. If your current customers are satisfied with your services, they will naturally share your positive experience with other people. Remember that business referral networks are built on trust and genuine connections. This helps build trust and eventually grow your customer base. Make sure that you hand out business cards to your customers and employees.

Join a referral networking group that only allows one person per field and is exclusive. There are many referral networks where the members use your services and refer you to others. You can offer referrals to them and receive a portion of their business in some cases also.

Social media is very important to build a referral network. Social media mixed with in-person networking is a must for all businesses. Depending on your industry, you may want to attend industry events and conferences too. This is a great place to meet business owners and professionals, and they will be more likely to give you referrals if they see you in their circle.

Increasing Visibility

Increasing visibility through networking helps you introduce yourself to a much bigger audience. These groups and events will help you become more well-known in your area. The members may even share your information online. These groups open up new opportunities that you may have never been presented with in the past. Accelerate getting the word out there about your business.

Boosting Reputation

One of the most overlooked ways to boost your reputation when networking is to share your expertise. Sharing your knowledge with others is a great way to create brand awareness and improve your performance. After all, customers are the ones who determine the success of your business.

Boosting your reputation is important if you want your brand to grow consistently. It requires a range of tactics. The first one is to craft an image that resonates with your target market. Second, you need to maintain that image across all your communications. Your message must reinforce your brand’s core values and be consistent across all platforms.

Another important way to boost your reputation is to join a networking group and attend events. You can also share your expertise by hosting events and partnering with trusted influencers. This can help you refine your messages and grow your reach. In addition, doing business in a professional manner and providing stellar customer service is needed with it.

Joining a Tribe

Being part of a tribe of like-minded individuals is one of the most effective ways to promote your business. Tribes are communities made up of people who have similar values and interests. In addition to building loyalty and being known to your target market, it can also help you build references and learn from other people’s experiences. It may give you a sense of belonging and boost your confidence while building connections and discovering power partners.

The first step is to decide where and how to meet your tribe. It is very difficult to create your own networking group so you may want to find one that is already established. Premiere Social Media has multiple women’s networking groups around Phoenix and the greater areas. We have a Phoenix/Scottsdale group, one in the East Valley and a group in the West Valley. These groups only allow one person per field, so there is no competition within the group. All members are women helping women succeed in business. We meet in person monthly and are always connected online.

We hope this blog answer all your questions since you were wondering… How Does Networking Help My Business? By becoming a part of a networking group, you can leverage the power of word-of-mouth and spread the seeds of collaboration and tribal success. Join Premiere Business Networking today.

How to Use Images to Increase Website Conversions

How to Use Images to Increase Website Conversions


Would you ever buy a diamond ring without knowing what it looks like? 

Most probably not!

Customers don’t consider spending money even on cheap costume jewelry without thinking about whether or not it will look good on them. In 2019, Google conducted research in which we learned that 50% of shoppers consider images of any product before deciding if they want to buy it.

If you are a business owner selling something online, it becomes even more challenging to convince your customers that they need your product or service. Because they cannot hold, feel, or physically see the item they are buying, your task of selling it becomes twice as difficult. To compensate for that, you can use excellent images and photography in your online marketing campaign, giving your product more chances of getting sold. 

Here are some tried and tested ways to integrate images and help improve your website’s conversion rates:

1. Choose Relevant Images

It goes without saying that you should choose images that accurately describe the service or product you are selling.

If you are selling a physical product on your website, it is best to use original photos. Invest in professional photography so you can upload detailed images of your items. Take photos from every angle and ensure your customers can clearly see what they are about to add to their cart. Your website’s conversion rates greatly depend on how convinced your visitors are about the quality of your product.

Stock images may be a better option if you sell a service. With so many websites offering free and paid images, you are sure to find one that describes your offer. However, even with these readymade photos, you must ensure that they are relevant and will prove to be high-converting stock images for your brand.

2. Let Your Customers Experience It

Suppose you want to buy a wide-brimmed summer hat. Would you simply walk into a store, pick up just any hat, pay for it, and leave? Of course not! You would definitely want to try it on to see how it looks on you, wouldn’t you? 

Similarly, when selling something on your website, give your customers a chance to see how they or a look-alike person would look wearing it or using it. This technique will engage the users’ senses, increasing the chances of conversion. 

For example, ask your consumers to share pictures of them using your product or services. You can also offer your visitors a “try it on” feature just like Specsavers, an eyeglass and contact lens company, is doing on their website


When customers see how they will look in a specific set of glasses, the chances of them immediately purchasing the product increase.

3. Use High-Quality Images

It is highly recommended to use excellent photos if you want your website to convert. Your customers will become disinterested if you fail to upload clearly visible images of your products.

Always use a high-quality camera to take photos of your product. Use available tools to enhance your photos and make them attractive. When you edit your pictures and resave them, ensure you are not compromising on their clarity. Images that are blurry or pixelated can leave a bad impression on your customers that can, in turn, bring down your website’s conversion rate.

For instance, here are two photos of the same product. Which one would make the dress more appealing to you?


The same dress but in a pixelated image:


4. Optimize Your Images for the Web

How would you make sales if your customers can’t even find your website online? The whole eCommerce game relies on getting found on the internet through a Google search, which means you must do something that lands you at the top of the SERPs. One excellent method to achieve this ranking is by optimizing the images on your website.

Give your image file names by describing them accurately. When a person’s search query or keyword matches your image, it will immediately appear on the search engine results page. This way, the chances of your website getting found by your potential customers become higher, directly leading to increased conversions. 

Another method to optimize your images is to ensure they load quickly. You can achieve this by compressing them and ensuring they aren’t substantial in size. It won’t take a visitor any more than 6 seconds to leave a website if it takes too long to load. Most of the time, heavy image sizes are the culprit behind slow websites. Many online photo compression tools can aid you in reducing your image’s size. Use them efficiently and see the magic!


The most effective way to increase your website’s conversion rates is to pique your visitors’ interest and make them stay longer. Using images to make your website appealing to potential customers is an excellent method of achieving your conversion goals. Keep your images relevant to what you have to offer, optimize them for the internet to make them load faster, and ensure they are of the highest quality possible. By following the tips outlined in this article, you will be on your way to increased sales and higher conversion rates in no time!